Little Famers is a family owned farm in Saitama, Japan. They found their passion in delivering and giving opportunities for Japanese people to buy authentic, healthy and fresh produce with less pesticides, as the majority of common supermarkets products are not. After their grandchild was born, their focus became not only current homes, but also for future generations. They promote and encourage people to buy sustainably grown produce, aiming to deliver with less plastic and less packaging. When creating the logo, it was important to display their motto, “a small seed for a bigger and brighter future” and show their passion for sustainability. The logo illustrations symbolise their process to show sustainability and is colourful to be child friendly. They educate children how vegetables grow, how to care for their planet and how to protect the planet for their future.