Dining+ offers a tableware styling and resourcing service. They help hotels and restaurants choose the best-suited tableware and kitchen accessories - plus disposable items either from existing artisans, stores or design customised ones to perfectly match their needs. At Dining+ they are passionate about making sure the presentation is as great as the food and the people who makes them. The atmosphere of the space is accommodating, enhancing customer experience, whilst offering sustainable choices like opting for biodegradable disposables instead of plastic materials when appropriate. We consulted with the founder from the naming process for Dining+ as well as designing the Visual Identity. The logo accents the two dots in the alphabet “I”, which imitates a person, because just like when a person picks an outfit to express their personality, Dining+ chooses the perfect “outfit” for each business to bring out who they are and what they wish their customers to experience. The + is positioned like an index of power in math, to convey that working with Dining+ will double, triple and multiply your brand identity and customer experience.