Belong is an E-commerce website offering quality second-hand smart phones for the customers. Reusing old smart phones from all over the world allows customers to buy smart phones for a cheaper price and be sustainable. We were asked to design the Visual Identity when the service launched in 2019. “Continuously Sustainable” is their motto so we ensured it was displayed in the logo. To do that, the shape of a circle “◯” was used to create a bespoke typeface for the logo. Their brand colour blue accents the alphabet “o” to emphasise the concept as well as the brand visual identity.