Anonymous

Sony Music

“Anonymous” is an upcoming singer in Japan. Just like the meaning of anonymous, she keeps her identity mysterious and each song she sings is her journey to finding her identity and her name. We worked on her Art Direction to display the story and created the visual assets that appear in her music videos. Hand-written text in the songs emulate her diary, noting her journey to discovering her name. Each song uses one image in the music video. To show her insecurity and confusion, images with less happiness and energy were purposefully chosen.